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Digital Marketing Specialist (PPC) – Fully Remote

Firegang Dental Marketing

This is a Contract position in Spokane, WA posted November 23, 2021.

Do you know Google and Facebook Ads? Then this is the job for you! This is a fully remote position.The Digital Marketing Specialist (PPC / Pay-Per-Click) is responsible for the strategy, execution, and monitoring of our client’s Google Ad and Facebook Ad campaigns. This person will work on our client performance team and will report to the Digital Marketing Department Manager.Primary Responsibilities:Build & launch Google Ad and Facebook Ad accounts.Optimize client accounts for conversions.Monitor and analyze ad account performance and adjust ad campaigns accordingly.Create effective A/B tests to maximize ad performance.Remain up to date on the latest ad platform updates, regulations, and enhancements.Advise on monthly campaign spend levels with the client’s budget and goals in mind.Create and present paid search strategies based on market research for each client.Research keyword and targeting opportunities and provide recommendations.Report on your results internally & externally.Liaise with members of the Customer Success Management (CSM) Team during weekly meetings and provide strategic insight to improve account performance.Maintain account requirements in order to sustain Google Ads partner status.RequirementsExpertise in Google Ads.Expertise in Facebook Ads.Expertise in Google Analytics.Expertise in Google Tag ManagerDemonstrated experience setting up conversion tracking in Google & Facebook, and optimizing for conversions on both platforms.Thorough understanding of paid ad management, funnels, social media, and display advertising campaigns.Expertise with keyword research and management tools.Experience with tracking results and summarizing learnings in a format that will be understandable by our Client Success Managers and clients.Strong analytical skills and data-driven thinking.Good phone skillsDemonstrated Skills in Core AreasIndependent thinker who takes initiative and provides a unique approach to challenges.Ability to take ownership of projects, processes, and client satisfaction.Self-starter that works well independently and with a team.Enjoys a fast-paced, progressive work environment.Natural researcher.Adaptable to change.Confident in ability to explain complicated strategies in a way non-tech savvy audiences can understand.Bonus Points for:Google Analytics Certification.Experience on other ad platforms (Instagram, Yelp, & Bing).WordPress experience.Previous experience marketing in the dental or medical space.CompensationFull benefits include:Fully paid medicalFully paid dental401k (with matching)Tech reimbursementTraining and education reimbursementSupplemental coveragesUnlimited PTOWho is Firegang Dental Marketing?We’re an incredible, and innovative digital marketing company headquartered in Spokane, Washington that has been in business for over 10 years. We specialize in providing a very specialized, holistic approach to digital marketing for our dental clients. Our team of professionals are experts at helping dentists create remarkable and rewarding practices.Are we good at it? Does it work? Well, one of the best ways to convey this, is based on the fact that our core product retention rate for all of 2021 is 100% (measured by clients that have renewed past their first 12 mos, 18 mos, and 24 mos).Additionally, we have just completed and gone live with our newest book (371 pages of cutting edge content, no one in the market is providing), a brand new company website, and have hired up in other departments to significantly support the success of this role. This new book, and website, will be significant assets this position will be able to immediately leverage. These items were the culmination of 3/4 of a year, hundreds+ of hours, and significant resources.Our vision – is to partner with dentists to help them achieve a truly remarkable and rewarding dental practice.Other (Pretty Stellar) Perks:Work remotely from your home officeComprehensive benefits packageAccess to cutting edge digital marketing strategies and tacticsWork directly under successful entrepreneurs and learn what makes a successful small business tickLearn dozens, if not hundreds of the latest digital tools and tricks the best businesses are usingConstant, continual learning which will challenge you intellectually at all timesA fast-paced, progressive work situationResults-oriented daily job. Your job will matter to the company’s bottom-lineLaidback teammatesThis job posting is subject to change without notice.

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